The secret to retaining customers isn’t a price or product.
It’s the customer experience (CX) that your company offers.
That’s why 86% of customers are willing to pay more for a better customer experience!
In fact, companies are beginning to consider CX as a far greater opportunity than content, mobile or personalization.
The reason for this is simple:
Customer experience encompasses the entire buyer’s journey and beyond.
It starts from when a prospect hears about your company and continues with every interaction with your company until they eventually stop being a customer – the full end-to-end customer journey.
Moreover, customer experience is based entirely on your buyer’s expectations.
It’s what they wanted, and how you’ve delivered on it that forms a customer’s perception of a good or bad experience.